This should have happened a long time ago, but better late than never. TIDAL is clearly aware that the next generation of music listeners is being educated on TikTok and that their exposure to the past 100 years of music worth listening to is rather limited.
If we are going to grow the next generation of audiophiles or consumers who care about sound quality — it’s not going to happen unless we expand their minds to a much larger world and the composers, songwriters, and musicians that came before Drake and DJ Khaled.
We also really like the emphasis on world music and teaching kids about the rest of the planet and where a lot of excellent music originated.
Our education system has failed miserably on that end and anything that helps kids locate Tel Aviv, Hong Kong, Buenos Aries, and Prague on a map is a great idea.
The Skinny
Global music and entertainment streaming service TIDAL today launched Music School, a new learning hub to provide subscribers with captivating playlists inspired by unique genres and geographic locations.
Content in the new learning hub will expand TIDAL’s existing 101 playlist series, highlighting the origins and history of the music and instruments that shape the most popular sounds of today.
The TIDAL Music School will be home to TIDAL’s expertly curated editorial content designed to expand members’ knowledge and appreciation across genres – members can expect playlists to be refreshed and expanded on a regular basis.
Music School Hub Components:
FOR KIDS: Playlists that provide introductions to music genres (without explicit language/themes) for kids through fun and engaging songs including classics such as “Life Is a Highway” by Rascal Flatts, “Try Everything” by Shakira, “U Can’t Touch This” by MC Hammer, & more!
GENRE FOR BEGINNERS: 20 foundational tracks from all major genres including Country, Metal, Dance, K-Pop, Folk & Americana.
GEOGRAPHY FOR BEGINNERS: 20 tracks from markets across the globe selected by local editors to serve as an introduction to music from around the world including Croatia, Brazil, Ireland, Canada, and more.
DIVE DEEPER: Playlists that serve as an introduction to 90+ sub-genres—from Drill Rap (“Welcome to the Party” by Pop Smoke) to Latin Jazz (“Mambo Gozon” by Tito Puente) to Death Metal (“Slowly We Rot” by Obituary).
MUSICOLOGY: Playlists that explore how famous instruments—like the Gibson SG guitar, the Fender Rhodes electric piano, and even the cowbell—have been used in music throughout the decades, across all genres. Songs featured in this category include “Dance The Night Away” by Van Halen, “Back In Black” by AC/DC, “All I Do” by Stevie Wonder, and more!
“While music trends change, the foundational sounds highlighted throughout these playlists will continue to shape music for years to come. As listeners, knowing this history builds a deeper appreciation and elevates the connection between artists & fans,” said Tony Gervino, TIDAL’s EVP & and Editor-In-Chief of Programming and Editorial. “Through content like the Music School, we’re doubling down on our mission to put artists and music fans first by creating new ways to listen to and discover new music.”
Music School is TIDAL’s latest offering timed to the Back-to-School season. On August 15th, TIDAL launched a series of curated playlists centered around various mental health struggles people can experience during the Back-to-School season, including Finding The Words, The Best Is Yet To Come, and You’re Going To Be Alright to help people of all ages during this time.
TIDAL offers music lovers unlimited access to an extensive catalog of over 90 million tracks across all genres, 450,000 music videos, thousands of expertly curated playlists by TIDAL’s seasoned editorial team, and hundreds of live events.
Music fans can access TIDAL through a range of membership options including; Free featuring minimal interruptions, HiFi with interruption-free access to HiFi sound quality and offline capabilities, and HiFi Plus which also gives access to best-in-class immersive sound formats.
Learn more about TIDAL and subscribe at TIDAL.com.
Related reading:
TIDAL Launches HiFi Plus: Better for Artists & Listeners
Spotify HiFi and Some Wishful Thinking
Apple Music Upgrades to Lossless Audio and Dolby Atmos At No Extra Charge
